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ABOUT

US

NEVERMINDSOCIETY® is a London based fashion label, originated in Rottterdam, The Netherlands.

Our collections and logos are symbolic of DMUBEERF.

It isn't about being contrarians or anti-society, however the values and attitudes prevailing in society don't dictate who you are or should be.

NEVERMINDSOCIETY® is a London based fashion label, originated in Rottterdam, The Netherlands.

Our collections and logos are symbolic of DMUBEERF.

It isn't about being contrarians or anti-society, however the values and attitudes prevailing in society don't dictate who you are or should be.

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ZERO is the symbol of ‘nothingness’ and denotes freedom from limitations. No beginning and no end. All is infinite. 

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FxR - The tiger symbolizes strength and courage, as well as determination and independence in a world where you can't always see the truth.